Bike Shop SEO helps bike shops make more money by focusing on a simple formula:
Revenue = Traffic X Conversion Rate X Average Order Value
We grow revenues by increasing traffic (or the number of people who visit your website or stores), the conversion rate (or the percentage of people who buy from you), and the average order value. This iterative process drives large gains when consistently implemented over time.
Let's look at how the different services work together.
The vast majority of our services focus on building traffic to your website and your physical store locations to give you as many opportunities as possible to sell more bikes, bike parts, bike accessories, and other high margin items like bike repairs and custom bike fits.
We design, build and implement highly performing Google Shopping campaigns to drive users who are ready to buy to your website.
We also leverage social media and email marketing to drive targeted traffic from people who already know like and trust you to your website and store to buy the bike products that feed their cycling passions.
Bike Shop Websites
Bike Shop SEO builds bike shop websites that convert visitors into happy customers.
The websites we've built and optimized for our clients in 2017 experienced 35% revenue growth over 2016.
The List of Bike Website services we provide include:
SmartEtailing™ New Website Development: Our team of designers and developers build SmartEtailing™ websites that drive revenues online and in store; they're not just another expensive marketing expense where you can't track ROI.
We strongly recommend that you let us handle the buildout and don't rely on your ecommerce platform.
We'll optimize the site on a much deeper level than an ecommerce platform that is motivated to get a hosting client online as fast as possible and might be less concerned with building the site according to best practices.
This is key to your bottom line because building the site right is the difference maker between having a web presence that costs you money (Boo!) and a website that works to make you more money in your brick and mortar store and online.
SmartEtailing™ Website Optimization: We optimize pre-existing and underperforming SmartEtailing™ websites so that you'll get more traffic, convert more often and make more money.
User Experience / Conversion Rate Optimization: We'll improve your website's look and feel, and sales funnels in ways that will get your website's visitors to know, like and trust you and spend more money more often with you.
Other Bike Ecommerce Platforms: We also develop and optimize bike websites for fantastic user experiences on other platforms like Shopify, Lightspeed eCommerce, and more.
We help bike shops with comprehensive SEO services that help bike shops rank better for the search queries that drive traffic and revenues.
The List of SEO services we provide include:
Ecommerce SEO: Our real Strength is helping your bike shop stand out from the 1100 other United States Bike Shops that all use the same ecommerce platform. We build best in class landing pages, catalog pages, and product pages to help you rank locally and nationally for your key brands and models that have a big impact on your bottom line.
Content Marketing: We build website content that helps your current and future customers solve problems that will in thr process help drive traffic to your site, and cash in your tills! We focus on building landing pages and long form content that will improve rankings for categories of bike gear as well as individual products that are key to your success.
Technical SEO: we identify and fix any technical issue that are impacting traffic, rankings, indexation by search engines. This includes:
HTML Optimization: We optimize the structure and content found on your site to deliver an optimal user experience for your customers and search engines. We focus on delivering fast efficient websites that convert!
Internal Linking: We help your users and search engines find their way around your site so thay can complete their intended tasks as easily as possible.
Structured Data: as Google and other search engines have become significantly more sophisticated in how they parse meaning on websites they have come to rely on code that is hidden from users calles Structured Data to feed a number search features like Voice search on Personal Assistants like Google Home, and Amazon Alexa as well as featured snippets, the Local Pack, and the One pack that exists on the right hand of search results.
Local SEO: we identify and fix issues to help you rank locally for search queries that would directly impact traffic to your store and website. These types of queries include "Bike Shop near me, Bike Repairs near Me," or other queries that have buying intent that will drive traffic to your store within the next 72 hours. Tasks include optimization of your citations (or mentions of your business online) in order to inform search engines about how you fit into the local cycling lanscape. This foundational service is key to your success.
Reputation Management: We help bike shops improve the quality and quantity of their online reviews with a powerful automated solution. The beauty of this inexpensive solution is that is provides the dual benefit of helping you convert at a higher rate, and rank higher for queries related to your reviews.
SEO Audits: we perform a technical audit of your website, and an audit of the offsite factors that are impacting your rankings in order to develop and implement a SEO strategy.
Forensic SEO: We help shops that have seen rankings drops recover from penalties or other problems that might be hard to identify relating to any business changes involving your shop's Name, Address, Phone Number , or website address.
Feed Optimations: We optimize the product feed coming out of your ecommerce platform using our advanced toolkit for higher click through rates, and more profitable conversions. We'll find and fix technical issues as well as enrich it to get more clicks in a crowded market. We'll even fix your image issues that will help up to an additional %5 of your products get seen.
Remarketing: We help you connect with folks who've been to your site before and other custom audiences in order to get as many warm leads into your sales pipeline as possible.
We build fantastic emaili marketing campaigns that your audience will want to open, read, and click on through to your website allowing you to reengage with the users who have opted into your email list.
Email Marketing Services Include:
Automated Campaigns: We build automated or drip email campaigns that are triggered by events like a person signing up for your email list in order to get them into your sales funnel.
Promotional + Sales Campaigns: We can either partner with you or work independently to create the strategy, and build the emails to help you grow revenues.
List Growth: we'll integrate email newsletter forms that users won't hate and more importantly will be stoked to sign up for.
List Maintenance: It's no secret that email lists are full of bad email addresses. Poorly filled out, inaccurate or just plain spam email addresses cost you money. We use industry best tools in order to maintain and clean your list to maximize deliverability at the lowest cost available.
Our team of profesisonally trained journalists and Social Media managers will manage whichever social media platform you need help.
We'll help you consistently connect with your target audience as well as to teach Search Engines using a strategy called Semantic Search about your Shop to help you rank for an ever growing keyword universe.
Recommended Services Include:
Google Plus: We post up to 20 times per month on your Google Plus page in order to improve rankings and drive revenue. While many shop owners don't currently utilize Google Plus, this strategy is one of our favorite and highly recommended SEO hacks.
Google Posts: This new Google product which is powed by your Google My Business account is a powerful way to connect with your users and improve rankings
Facebook, Twitter, and Instagram: We will post to these platforms up to 80 times a month in order to grow your audience and drive traffic to your website and bicycle store. We also build an manage ad campaigns on these platforms in order to grow your audience and increased conversions at as low a cost as possible.
We provide detailed reporting via Google Data Studio that will help you see how your website is performing in real time. You'll know what your busiest product pages and categories are. You'll know about what content is performing well in search, and you'll have detailed reporting about the performance of your PPC campaigns and your email marketing campaigns
In addition to or sometimes as a part of the above services we work to improve conversion rates by working to reduce friction that users face on their journey to purchase on your website.
Typical Services include:
Trust signals implementation: we build into your website items that will help users shop with confidence. This might include guarantee, warranty, shipping details, awards, and review details.
Content improvement: We find opportunities to improve conversions on pages that might be getting lots of visits, and good rankings, but little conversions. This iterative process performed at scale equals revenue growth!
Bike Shops have intersting data challenges and little time to solve them
These services include:
Bike Rental, Bike Repair & Custom Fit Scheduling Tools: We'll build a scheduling solution that works for your shop's specific needs based on tools you already use or want to integrate. These automations typically work with a custom Google calendar in order to let your service and fit teams manage their busy schedules.
Customer to Email / Review Management Automations: Bike Shop Owners know they need more reviews and they know they need to email their customers. These automations will help you bridge the gap between knowing it's important to consistently getting it done.
Meeting your customers where they spend their time means engaging with them online during all parts of their buying journey, whether it is learning about bike categories, reading online reviews, researching pricing, or our favorite and final step, making the purchase.
We've been marketing bike shops for 20 years all over North America.
We've worked with single location owner operated shops all the way up to bike chains that have over 10 locations.
Each shop had specific barriers that were holding them back from growing, and we helped them break through to greater revenues with custom tailored solutions.
Below are some of the activities that we've endeavored on behalf of our clients.
Challenges we've helped shops overcome
Ruined Search rankings due to:
Moving a website to a new platform
Moving the shop to a new location
Closing a location
Bike Shop E-Commerce
E-Commerce website optimization and customization
Technical Issue Mitigation
Website Indexation + Pagination Solutions
Website structure and navigation optimization
Content audits and creation
Landing page creation / optimization
Grow sales of important items / categories
Things we do to move the needle
Search Engine Optimization (SEO)
Online Review Management
Bike Shop Scheduling Tools
Bike Shop customer automation
Unique power pages
Responsive email newsletter campaigns
Adwords & Facebook campaigns optimization
Graphics for banners, emails newsletters and social media posts