Bike Shop SEO helps bike shops make more money by focusing on a simple formula:
Revenue = Traffic X Conversion Rate X Average Order Value
We grow revenues by increasing traffic (or the number of people who visit your website or stores), the conversion rate (or the percentage of people who buy from you), and the average order value. This iterative process drives large gains when consistently implemented over time.
Let's look at how the different services work together.
The vast majority of our services focus on building traffic to your website and your physical store locations to give you as many opportunities as possible to sell more bikes, bike parts, bike accessories, and other high margin items like bike repairs and custom bike fits.
We design, build and implement highly performing Google Shopping campaigns to drive users who are ready to buy to your website.
We also leverage social media and email marketing to drive targeted traffic from people who already know like and trust you to your website and store to buy the bike products that feed their cycling passions.
Conversion Rate Optimization
In addition to or sometimes as a part of the above services we work to improve conversion rates by working to reduce friction that users face on their journey to purchase on your website.
Typical Services include:
Trust signals implementation: we build into your website items that will help users shop with confidence. This might include guarantee, warranty, shipping details, awards, and review details.
Content improvement: We find opportunities to improve conversions on pages that might be getting lots of visits, and good rankings, but little conversions. This iterative process performed at scale equals revenue growth!
Bike Shop SEO is Proud to be a Google Partner because PPC has become a cornerstone service in our holistic approach to growing revenues.
Our Google Shopping campaigns converted with an average of 5.6 to 1 Return on Ad Spend last year.
Feed Optimations: We optimize the product feed coming out of your ecommerce platform using our advanced toolkit for higher click through rates, and more profitable conversions. We'll find and fix technical issues as well as enrich it to get more clicks in a crowded market. We'll even fix your image issues that will help up to an additional %5 of your products get seen.
Remarketing: We help you connect with folks who've been to your site before and other custom audiences in order to get as many warm leads into your sales pipeline as possible.
We build fantastic emaili marketing campaigns that your audience will want to open, read, and click on through to your website allowing you to reengage with the users who have opted into your email list.
Email Marketing Services Include:
Automated Campaigns: We build automated or drip email campaigns that are triggered by events like a person signing up for your email list in order to get them into your sales funnel.
Promotional + Sales Campaigns: We can either partner with you or work independently to create the strategy, and build the emails to help you grow revenues.
List Growth: we'll integrate email newsletter forms that users won't hate and more importantly will be stoked to sign up for.
List Maintenance: It's no secret that email lists are full of bad email addresses. Poorly filled out, inaccurate or just plain spam email addresses cost you money. We use industry best tools in order to maintain and clean your list to maximize deliverability at the lowest cost available.
Our team of profesisonally trained journalists and Social Media managers will manage whichever social media platform you need help.
We'll help you consistently connect with your target audience as well as to teach Search Engines using a strategy called Semantic Search about your Shop to help you rank for an ever growing keyword universe.
Recommended Services Include:
Google Posts: This new Google product which is powed by your Google My Business account is a powerful way to connect with your users and improve rankings
Facebook, Twitter, and Instagram: We will post to these platforms up to 80 times a month in order to grow your audience and drive traffic to your website and bicycle store. We also build an manage ad campaigns on these platforms in order to grow your audience and increased conversions at as low a cost as possible.
We provide detailed reporting via Google Data Studio that will help you see how your website is performing in real time. You'll know what your busiest product pages and categories are. You'll know about what content is performing well in search, and you'll have detailed reporting about the performance of your PPC campaigns and your email marketing campaigns
Bike Shops have intersting data challenges and little time to solve them
These services include:
Bike Rental, Bike Repair & Custom Fit Scheduling Tools: We'll build a scheduling solution that works for your shop's specific needs based on tools you already use or want to integrate. These automations typically work with a custom Google calendar in order to let your service and fit teams manage their busy schedules.
Customer to Email / Review Management Automations: Bike Shop Owners know they need more reviews and they know they need to email their customers. These automations will help you bridge the gap between knowing it's important to consistently getting it done.