bike Shop online marketing

Sell more with a Bike SEO Expert

Why work with Bike Shop SEO

We guided our clients to 61% online revenue growth last year.

Our Enterpise level team has decades of bike industry experience.

Our sole focus is helping bike shops across North America make more money.

We build the most innovative tools in the bike space to do one thing: make you money.


Ready to Grow Your Revenue in 2019?


Online Marketing Services We Offer Bike Shops

Our Most Popular Digital Marketing Services

Bike Shop SEO

Bike Shop Websites

  • Bike Website Design + Development
  • User Experience + Conversion rate optimization experts
  • SmartEtailing™ Website Expert

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Bike Shop SEO


  • Ecommerce SEO
  • Technical SEO
  • Link Building
  • Reputation Management

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Bike Shop PPC Campaigns


  • Google Shopping Campaigns
  • Campaign Strategy, Setup + Optimization
  • Feed Optimization

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Bike Shop Email Marketing

Bike Shop Email Marketing

  • Email Marketing Strategy, Design + Implementation
  • Automated or Drip Campaigns
  • List Growth + Management

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Bike Shop Social Mediam Marketing and Management

Social Media Marketing

  • Google Plus + Google Posts
  • Facebook Page Management
  • Twitter
  • Instagram

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Bike Shop Reporting

Bike Ecommerce Strategic Consulting

  • Weekly + Monthly Phone Consulting designed for bike shops that want to do ecommerce themselves
  • We help you make data driven decisions to grow ecommerce revenue.

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Bike Shop Reporting

Bike Ecommerce Reporting

  • Google Data Studio Powered
  • Website, ecommerce + SEO KPIs
  • PPC KPIs
  • Email Marketing KPIS

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Bike Shop Automation

Bike Shop Workflow Automation

  • Customer to Email List / Review List Automations
  • Service + Fit Department Scheduling Automations

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Bike Shop Bespoke Marketing

Bike Shop Bespoke Marketing

  • This is for the bicycle store that needs a unique solution. If you need a unique solution, reach out to us.

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Ready to Take Your Shop to the Next Level?
Let's Build a Plan Together

Client Testimonials

I can't say enough how much Noah and his team have done to improve my business.

I'm increasing the amount of business I do with him in the coming year because I'm seeing a great return on my investment.

Matt Howard, Owner of The Bike Shoppe, Ogden, Utah

One of the smartest things we've done to grow our business was to start working with Noah and Bike Shop SEO.

We have seen great growth in our reach online and a much greater return on our online marketing investments.

Matthew Donovan, Owner of Dedham Bike, Dedham, MA

Challenges We've Helped Bicycle Stores Overcome

Ruined Search Rankings due to:

  • Moving a website to a new platform
  • Moving the shop to a new location
  • Closing a location
  • New ownership

Bike Shop E-Commerce

  • E-Commerce website optimization and customization
  • User Experience
  • Conversion optimization
  • Technical Issue Mitigation
  • Website Indexation + Pagination Solutions
  • Website structure and navigation optimization
  • Content audits and creation
  • Landing page creation / optimization
  • Grow sales of important items / categories
  • Catalog maintenance

Search Engine Optimization (SEO)

  • SEO Audits
  • Keyword research
  • Local SEO
  • Online Review Management
  • Bike Shop Scheduling Tools
  • Bike Shop customer automation
  • Citation management
  • Technical SEO
  • Link building
  • Unique power pages

Online Marketing for Bike Shops

  • Responsive email newsletter campaigns
  • Adwords & Facebook campaigns optimization
  • Graphics for banners, emails newsletters and social media posts
  • Google Merchant Center feed optimization
  • Custom website content

Our Clients Averaged 61% Online Revenue Growth Last Year.

Let Us do the Same for You.

Bike Shop Digital Marketing Services Details

Bike Shop SEO helps bike shops make more money by focusing on a simple formula:

Revenue = Traffic X Conversion Rate X Average Order Value

We grow revenues by increasing traffic (or the number of people who visit your website or stores), the conversion rate (or the percentage of people who buy from you), and the average order value. This iterative process drives large gains when consistently implemented over time.

Let's look at how the different services work together.


The vast majority of our services focus on building traffic to your website and your physical store locations to give you as many opportunities as possible to sell more bikes, bike parts, bike accessories, and other high margin items like bike repairs and custom bike fits.

We design, build and implement highly performing Google Shopping campaigns to drive users who are ready to buy to your website.

We also leverage social media and email marketing to drive targeted traffic from people who already know like and trust you to your website and store to buy the bike products that feed their cycling passions.

Conversion Rate Optimization

In addition to or sometimes as a part of the above services we work to improve conversion rates by working to reduce friction that users face on their journey to purchase on your website.

Typical Services include:

  • User Experience
  • Trust signals implementation: we build into your website items that will help users shop with confidence. This might include guarantee, warranty, shipping details, awards, and review details.
  • Content improvement: We find opportunities to improve conversions on pages that might be getting lots of visits, and good rankings, but little conversions. This iterative process performed at scale equals revenue growth!

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Bike Shop Pay Per Click (PPC) Services

Bike Shop SEO is Proud to be a Google Partner because PPC has become a cornerstone service in our holistic approach to growing revenues.

  • Our Google Shopping campaigns converted with an average of 5.6 to 1 Return on Ad Spend last year.

  • Feed Optimations: We optimize the product feed coming out of your ecommerce platform using our advanced toolkit for higher click through rates, and more profitable conversions. We'll find and fix technical issues as well as enrich it to get more clicks in a crowded market. We'll even fix your image issues that will help up to an additional %5 of your products get seen.
  • Remarketing: We help you connect with folks who've been to your site before and other custom audiences in order to get as many warm leads into your sales pipeline as possible.

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Bike Shop Email Marketing Services

We build fantastic emaili marketing campaigns that your audience will want to open, read, and click on through to your website allowing you to reengage with the users who have opted into your email list.

Email Marketing Services Include:

  • Automated Campaigns: We build automated or drip email campaigns that are triggered by events like a person signing up for your email list in order to get them into your sales funnel.
  • Promotional + Sales Campaigns: We can either partner with you or work independently to create the strategy, and build the emails to help you grow revenues.
  • List Growth: we'll integrate email newsletter forms that users won't hate and more importantly will be stoked to sign up for.
  • List Maintenance: It's no secret that email lists are full of bad email addresses. Poorly filled out, inaccurate or just plain spam email addresses cost you money. We use industry best tools in order to maintain and clean your list to maximize deliverability at the lowest cost available.

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Bike Shop Social Media Marketing Services

Our team of profesisonally trained journalists and Social Media managers will manage whichever social media platform you need help.

We'll help you consistently connect with your target audience as well as to teach Search Engines using a strategy called Semantic Search about your Shop to help you rank for an ever growing keyword universe.

Recommended Services Include:

  • Google Posts: This new Google product which is powed by your Google My Business account is a powerful way to connect with your users and improve rankings
  • Facebook, Twitter, and Instagram: We will post to these platforms up to 80 times a month in order to grow your audience and drive traffic to your website and bicycle store. We also build an manage ad campaigns on these platforms in order to grow your audience and increased conversions at as low a cost as possible.

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Bike Shop eCommerce Marketing Strategy

This service is designed for bike shop owners or marketing managers who are getting into ecommerce and need help getting going in the right direction.

We'll help you pick the services and tools that will make your shop money online and we'll help you implement them according to best practices for the biggest impact on your sales.

We'll also help you implement a tracking system so that you can watch your website's performance in order to know what you need to do each month to increase your shop's ROI.

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Bike Shop Reporting Services

We provide detailed reporting via Google Data Studio that will help you see how your website is performing in real time. You'll know what your busiest product pages and categories are. You'll know about what content is performing well in search, and you'll have detailed reporting about the performance of your PPC campaigns and your email marketing campaigns

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Bike Shop Workflow Automation Services

Bike Shops have intersting data challenges and little time to solve them

These services include:

  • Bike Rental, Bike Repair & Custom Fit Scheduling Tools: We'll build a scheduling solution that works for your shop's specific needs based on tools you already use or want to integrate. These automations typically work with a custom Google calendar in order to let your service and fit teams manage their busy schedules.
  • Customer to Email / Review Management Automations: Bike Shop Owners know they need more reviews and they know they need to email their customers. These automations will help you bridge the gap between knowing it's important to consistently getting it done.

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Bike Shop Bespoke Marketing Services

Bike Shops have fantastic internal market resources that sometimes need a little extra help to take their efforts to the next level.

This can be especially useful for Bike Shop Chains that have 4-12 locations. They have enough budget to effectively market the chain, but need help in just a few areas.

We help bike shops with almost any digital marketing task that they need to outsource.

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Get a Free Consultation

Reach out and let us know how we can help.

The entire Bike Shop SEO team is excited to help you grow your Bike Shop's Revenues.