Products: Forklift Bike Shop e-Commerce Optimization | BikeBasket - Cart Abandonment Recovery | Google Analytics Setup | Reporting
Get your Bike Shop Website Set Up for Success with Enhanced Ecommerce Data
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The Opportunity
The ecommerce tracking that comes with a some bike shop websites is the standard ecommerce tracking. While helpful, it only gives you a piece of what you need to drive sales.
Knowing what products are being viewed, which products are being added to cart, and what is happening during the checkout flow is critical to making good marketing and business decisions. We built our solution because the data is conspicously missing from some of the largest and most popular bike shop ecommerce platforms.
Our Analytics Solution
Bike Shop SEO will implement a two pronged solution that will give you new meaningful insights into your website's ecommerce performance:
- Enhanced Ecommerce Tracking on Your Website
- Enhanced Ecommerce Settings inside your Google Analytics Account
Here's what you'll see
Enhanced Ecommerce Checkout Behavior.
Enhanced Ecommerce Shopping Behavior
Enhanced Ecommerce Product Performance
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Google Analytics Setup Pricing
$100 one time fee
Benefits Include:
- Increased visibility to the products, behaviors, and metrics that will help you grow revenues including:
- Cart to Detail Rate
- Buy to Detail Rate
- Checkout Step Drop offs
- Cart abandonment rates
- Best practice audit / repair of your google analytics setup including view settings and property settings, ecommerce settings, and goals.
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More detail
Why is this Google Analytics Setup Important?
Getting clean actionable data that properly attributes your revenue to the proper marketing channel is the foundation upon which all your digital marketing decisions should be based.
Isn't the standard analytics setup on my site enough?
Unfortunately not. The standard recommended setup only gived you standard ecommerce data that is included in the Conversions > Ecommerce > Overview Tab. This data includes Revenue, Ecommerce Conversion Rate, Transactions, and Average Order Value.
How is the data that I get from your setup going to help me sell more online and in store?
One way that it will help you is the Product Performance Report. By looking at which products are viewed, added to the cart and then bought you'll have new information for which products are both popular and ripe for optimization. If you see that a specific product is getting added to the cart a lot and NOT purchased, then this information can help you target fixes in order to grow conversions.
Can Bike Shop SEO give me insight into the data?
Yep! If you'd like, we'd be happy to set up a follow up appointment with you 30 days after your code is implemented in order to go over insights and areas of focus.
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