Each year Trek invites the best Trek bike dealers in the world to Madison, Wisconsin for three days of education and camaraderie. Trek's goal is clear: they want to help their dealer network run better businesses.
I was lucky to attend this year and came home with a number of takeaways, but the biggest one for me was this:
Bike shop dealers are hungry to collaborate and learn from each other.
I sat with a bunch of dealers from all over the country. We chatted about industry trends, ecommerce, electric bikes, people challenges and more.
It started when I asked a bike dealer sitting next to me a simple question, "What keeps you up at night?"
That question sparked a conversation that grew into a full blown 10 person group by the end of the night.
I could tell that THIS was what brought them here to Madison.
They all faced different challenges, including finding the right employees, high rents, succession plans, fear of competition (not just the other dealers in their market, but also any of the other ways that someone could spend their discretionary income).
They shared a keen interest in learning what others were doing that was working, and what wasn't working in store to drive growth.
I listened intently and then shared with them about the digital marketing agency group that I take part in.
We meet once a month for an hour on a Google Hangout. We each have a goal that we want to be held accountable for our business and our personal life. The goals range from revenue growth to meditating 5x a week.
I then asked our burgeoning group if something like that would help their business. The answer was a resounding yes.
I then offered to help them set up the group. I offered to teach them how to set up the technology and manage the format.
Over the next few weeks I'll do the following:
If you want to be a part of this, Sign Up Here!
If you've got questions send me an email at noah@bikeshopseo.com.
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